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Why Your Website Photos Are Just As Important As Your Design 

One of the critical elements in content creation or web development is to include specific elements that capture your audience and make them engage with your business.  Websites are most successful when its content attracts attention and triggers the emotions of the viewer. Images are an easy way to improve the user experience of your website.

Why Is Website Imagery Important?

We tend to overlook plain and simple websites because they lack elements that attract our attention. We gravitate towards visual information such as graphs, infographics and pictures rather than sitting and reading through heavy text. Pictures have the power to trigger a variety of emotions, making them highly engaging. Images can benefit your website in numerous ways. They can assist in crossing language barriers better than texts, the information in an image can be memorized more easily and shared with people easier than written content. Additionally, the use of images may increase clicks and views, since a website filled with images can improve the user experience, which will most likely result in your customers staying on your website and purchasing from you.

In order to keep viewers on your site, your images must reflect your organization’s personality and what it does; do not just use images to fill up a page or to make it look pretty, they must reinforce your message. The use of human images on your website (for example on the about us page) is a very effective way to engage your visitors,  it makes your customers feel as if they are conversing with people and not just the front end of a website. You should also use high-quality images on your website to make it look professional and appealing. It is recommended to display your logo on each page of your website, as it assists visitors in identifying your website and gives them the sense that they are where they need to be. This will ensure that the visitor is still on your website and hasn’t left it. It can also reinforce your company brand.

Understanding Search Engine Optimization

Using image SEO is another important factor that you should consider when creating a website. SEO-friendly images appeal to users more than plain text. In addition to being engaging, they offer a better user experience and can decrease bounce rates. SEO intends to boost your page as well as increase traffic on your website. This is one of the reasons why you should be using social media as a way to attract people to your website. These days, imagery plays a huge role in your company’s overall branding. When you post images on social media, people are more likely to react to them, whether it is via a like, a comment or a share, this will direct them to your webpage.

What To Avoid When Using Imagery On A Website

Like always there are a few things to avoid that could be major downfalls to your website. Be careful not to confuse your background images and content images and ensure that your images do not look like banner ads. Mistakenly blending your content images with your backgrounds can confuse the viewer and make your website look messy. A nice, clear and neat looking website will always work best. Over the years, the internet has taught people that ads are not interesting and can be ignored, so when placing images onto your website, avoid placing them on the top of your or the sides of your site, so that they do not appear as ads.  The best image formats that are used on websites are JPG, PNG, GIF, TIF, etc.

How Do I Fix a Slow Loading Website?

A website’s performance is important when it comes to search engine optimization and user experience. With a website that loads in less than a second, it is faster than 94% of other websites on the web and will most likely keep the viewer on your site.  This is something that people tend to overlook. Website visitors expect sites to load quickly, but high-quality images may take longer to load, resulting in a higher bounce rate. In order to help reduce your slow loading website you should optimize and reduce the size of your images.  

You should never upload high-resolution images to your site just for display purposes. Luckily with advanced technology, some websites have built in converters, but if you are using a website that doesn’t have one the right size image should be 2560px  in width for full-width slideshow images and 1500px for normal display images. These sizes will help make your images look crisp and clear on mobile devices and desktops. While most websites allow you to resize images, restricting the image size in this way will keep the file size small and result in a faster loading image. You may want to keep in mind that most templates/themes already use the smaller thumbnail images for the slideshow mode and the larger version for the thumbnail.

Having a website that is visual, neat and tidy will definitely attract more viewers and help increase traffic flow on your website. Our team of web developers is ready for you, please contact us for a quotation or if you have any further questions. 

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